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Product / Software / AI

Ideas intoSystems.

I’m Jorge Cortés, a product engineer building software and intelligent products from idea to production.

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Idea
Think
Build
Ship
System

The JORGECO system — every product follows the same path.

Think/01

Good productsstart with theright problem.

Understand before building. Reduce complexity. Find the real problem. Make deliberate decisions.

  1. 01

    Understand the context before writing a line of code.

  2. 02

    Reduce the problem until it becomes obvious.

  3. 03

    Decide what not to build — and why.

  4. 04

    Strategy is a sequence of deliberate choices.

Fig. 01 — Reduce until it becomes obvious.
Ambiguity
Clarity

Code is the last step. Clarity is the first. Most failed products were built correctly — for the wrong problem.

Build/02

An idea becomesan engineeredsystem.

Once the problem is named, it has to hold: software, data, AI and infrastructure — one system, ready to ship.

Fig. 02 — From the named problem to a system that ships.

Idea

The problem, named — output of Think.

Product

Four layers, bound. What actually ships.

Software

The surface that holds the problem so someone can use it.

Data

Only what the product must remember in order to decide.

AI

A capability when it changes the outcome — never a demo.

Infrastructure

Live and observable, so shipping can feed the next Think.

Ship/03

Shipped.

Selected systems — real products, designed and engineered end to end.

SHIP/001

PGAS

SEO, AEO and GEO as one method — so a business shows up on Google and gets cited by ChatGPT and AI Overviews.

pgas.online homepage: SEO, AEO and GEO consultancy
(opens in a new tab)
Type
SEO · AEO · GEO
Year
2026
Role
Founder / Product Engineer
Stack
Next.js · TypeScript · JSON-LD · Vercel
Status
Live
Architecture
01 / Problem

People ask ChatGPT, read Perplexity and stay inside Google’s AI Overviews. Most agencies still sell the same SEO from five years ago, with the price hidden behind “request a quote”.

02 / System

The VERA method — Visibility, Understanding, Response, Authority — with fixed deliverables, clear timelines and prices in the open. The Next.js site is the proof: schema, Q&A pages and extractable copy written so an AI can cite them.

03 / Result

Live, with CLP rates published instead of “request a quote”, a diagnostic delivered in 48 hours, and a growing engine of service, method and blog pages.

Read the case studyVisit live site (opens in a new tab)pgas.online
SHIP/002

Agendamelo

A mini-site plus online booking that any business in Chile can publish in five minutes.

agendamelo.cl homepage: mini-site and online booking
(opens in a new tab)
Type
SaaS Product
Year
2026
Role
Founder / Product Engineer
Stack
Next.js · TypeScript · Supabase · Vercel
Status
Live
Architecture
01 / Problem

Independent professionals in Chile run their agenda through WhatsApp — answering the same messages one by one, chasing reschedules and no-shows, with no web presence beyond a link in the Instagram bio.

02 / System

A multi-tenant platform: sign up and get a public mini-site with services, prices, gallery, reviews and team, wired to a 24/7 booking engine with recurring sessions, automatic email and WhatsApp reminders, and self-service rescheduling.

03 / Result

Live on paid plans with a 7-day trial and no card. Around 1,400 indexable pages — 19 trades across 69 districts — send free search traffic to each business, with zero commission per booking.

Read the case studyVisit live site (opens in a new tab)agendamelo.cl
SHIP/003

WspWrapped

Upload a WhatsApp export and get 30+ metrics about the conversation — without storing a single message.

wspwrapped.online homepage: WhatsApp chat analysis
(opens in a new tab)
Type
Consumer App
Year
2026
Role
Founder / Product Engineer
Stack
Next.js · TypeScript · Supabase · Vercel
Status
Live
Architecture
01 / Problem

Every chat hides questions nobody can answer: who writes more, who ghosts, who replies at 3am. The data is sitting inside the export file and it’s completely unreadable.

02 / System

A parser that reads a raw .txt or .zip in memory, a metrics engine computing 30+ signals — response time, initiative, ghosting, deleted messages, activity heatmaps — and shareable HD cards. Only aggregates are stored, never message text.

03 / Result

Live in three languages with a free tier and credit packs instead of a subscription. Every report ends in a card designed to be posted on Stories, Reels and TikTok.

Read the case studyVisit live site (opens in a new tab)wspwrapped.online
01

Think.

  • Understand before building.
  • Reduce complexity.
  • Find the real problem.
02

Build.

  • Prototype quickly.
  • Engineer deliberately.
  • Use the right tools.
03

Ship.

  • Put it in people’s hands.
  • Learn from reality.
  • Make it better.
THINKBUILDSHIP

Then do it again.

About/04
Jorge CortésSantiago/CL — 2026

Product engineer.

Software developer.

Independent builder.

I like turning unclear problems into clear systems.

I work across the whole path of a product: understanding the problem, designing the system, engineering the software and shipping it to real users.

My background is software engineering; my obsession is product. I care about why something should exist as much as how it’s built. Lately, that means designing products where AI is a capability, not a gimmick.

I work best with people who want to build something real — founders with an idea, teams with a hard problem, companies that value craft.

Base
Santiago, Chile
Range
Worldwide / Remote
Focus
Product · Software · AI
Languages
Spanish · English
Full profile
Services/05

What can we build?

Start a project
Experience/06

Experience

2024 — Now

JORGECO / Independent

Product Engineer

Designing and shipping digital products and AI systems for selected clients — from first conversation to production.

Santiago / Remote
Available for
  • Selected projects
  • Product roles
  • Collaborations
Start a project
Think/Notes

Notes.

AI products should solve problems, not demonstrate AI

11 min read

The MVP is a question, not a product

11 min read

1,400 indexable pages without thin content: how I designed Agendamelo's directory

11 min read
Contact/07

Have an ideaworth shipping?

Have a product, problem or ambitious idea? Let’s talk.

jorge.cortes.mun@gmail.com
Contact page
Emailjorge.cortes.mun@gmail.com