Blog.
Writing on product engineering, applied AI in products, and indexable multi-tenant SaaS — the three territories Jorge Cortés works in.
AI products should solve problems, not demonstrate AI
AI products should solve problems, not demonstrate AI. A WspWrapped criterion for when a model changes the outcome — and when it does not apply.
Applied AI in productsThe MVP is a question, not a product
The MVP is a question, not a product. What I asked when I shipped Agendamelo, PGAS and WspWrapped, how I cut scope, and what I refused to build.
Product engineering1,400 indexable pages without thin content: how I designed Agendamelo's directory
A 1,400-page directory only works if each URL is useful on its own. How I designed Agendamelo's: trade × commune, live tenants, no thin pages.
Indexable multi-tenant SaaS